Digital Key:
A novel and exciting NEW way to communicate to your clients and prospects.
The Digital-Key is a branded USB device that uses patented technology to automatically drive the end user directly to a website url or other online location of your choice.
Benefits of Digital-Key:
Digital Key technology can be used in a broad range of sales and marketing applications, including: direct mail campaigns, retail (in-pack / on-pack), events & exhibitions and as membership and loyalty cards.
Response rates of <3% are typical for direct mail campaigns using traditional methods of promotion, but these can rise to potentially over 20%* with the Digital-Key.
CASE STUDIES:
- A UK Phone company sent out 300,000 Digital-Keys, to get users to go on-line to their new music service. They achieved a 40% conversion rate on those who received it when bundled with new phones.
- A children’s store provided Digital Keys as discount cards when customers left the store. 35% went on line, 75% became repeat clients.
How does it work?
The patented technology has no known compatibility or security issues and takes the user directly to a website URL (which you can update at any time).
- Each key has a unique ID which allows:
- Registration on first time use
- Personalised landing page / URL’s (e.g. Welcome Mr Smith,)
- As each key can be linked to an individual or groups, you can have specific discounts and campaigns for demographics within your database
- The key to act as a security device for secure access to a website URL.
- The back-end reporting allows you to see who and when people have used the keys; allowing you to measure the response on campaigns
- At registration you can carry out basic Market Research, providing invaluable demographic data about your clients
- Through our back-end CMS (Content Management System) you can update campaigns and change target website urls in seconds.
* Estimation based on anecdotal evidence
